In fact, later on, you will see that change is actually one of the tips listed here. ![]() So before you do anything else, sit down with your team and create one. The smartest thing to do when you are trying to survive anything is to come up with a plan. Here are four steps (each broken into another three steps) to survival that the living dead survivors have taught me: Step 1: Create an Action Plan So how do you survive the content zombie wars and keep yourself from becoming one of the undead content pieces (in other words, one of those articles that is there but doesn’t show up until page 20 on Google and has no one reading it)? According to an infographic on AdWeek, 29.6% of survey voters consider content marketing to be the most commercially important digital marketing trend of 2015. Therefore, if you want Google, and other search engines, to find and showcase you, you need to create great content.īut Google isn’t the only reason that content is so important. Google wants to give its readers quality content. ![]() If I can’t convince you any other way, let me just explain why in one word: So you know that content marketing is important, right? ![]() How to Survive the Content Marketing Apocalypse
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